Transforming Companies and Teams with Consumer Psychology and Behaviour Design - Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

The Art of Coding User Feedback

The Art of Coding User Feedback

The Art of Coding User FeedbackGary van Broekhoven

Learn to code user data with GRAMS, thematic analysis, and Excel. Uncover patterns, extract insights, and make smarter product and UX decisions from interviews.

Consumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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